Sales Effectiveness

Sales effectiveness is the lifeblood of most business and having a sales strategy and model that delivers is very often a differentiating factor for most successful businesses.

Sales effectiveness is my background and I’m keen to share with you my knowledge of what works and what doesn’t. From green-field site to fully functioning sales teams with supporting processes – I can help you get the sales you want.

Case Study

The client wanted an independent view of the company’s approach to selling to ensure they were effective in achieving targets. The solution was a full audit of the company’s overall sales process.

“Gerry has been instrumental in helping us assess our route to market and suitability of sales processes, for one of our key manufacturing and distribution businesses, ensuring that they are fit for purpose. Gerry has an excellent appreciation of the theory bolstered by his considerable experience. Together this allows him to bring a most pragmatic and robust approach to workable solutions!”

Kevin Lagan, Managing Director, Lagan Group

With more than 20 years’ experience in direct sales and marketing we can help you to:

  • Review your current sales practices
  • Develop your routes to market
  • Recruit the right people
  • Provide outstanding sales training
  • Develop the right sales strategy for your company


An effective sales strategy will provide the following benefits:

  • More profitable sales
  • Satisfied customers
  • Repeat business
  • Greater market share
  • Stronger brand